The Antiquity of Public Relations in South Asia: A Historical Perspective on the Evolution of Public Relations in Pakistan

Abstract

Applying a historical lens, this article describes public relations presence from ancient to modern times in Pakistan. The article is based on a descriptive analysis of the available literature of public relations scholarship in Pakistan. Pakistan inherited public relations from British colonial powers and early growth of the field in the country is widely affected by this legacy. Later, post modernistic traditions and globalizations created its impact on the patterns of professional recognition and maturity of the profession of public relations. Although the field has evolved professionally in Pakistan, but the craft PR practices are still on the rise as compare professional practices that hold a less share in public sector but witness a major portion of practice prominently in private sector corporations.